Learning Objectives
Understand the difference between cross-selling and up-selling
Appreciate why cross-selling and up-selling is so important to building better customer relationships
Recognize where you can add value to a sale
Understand when you should (or should not) cross-sell or up-sell
Course Overview
This course explains the concepts of up-selling and cross-selling, highlighting their importance in enhancing customer value and boosting sales. Participants will learn how to identify opportunities for recommending additional products or services that complement the customer's original purchase. The curriculum covers effective techniques for approaching customers with up-sell and cross-sell suggestions, emphasizing the importance of timing, relevance, and personalized communication. By the end of the course, participants will be equipped to increase revenue through thoughtful up-selling and cross-selling, while ensuring customer satisfaction and loyalty.
NOTE: Also see Cross-selling & Up-selling for Customer Service Reps.